Groups360 is the most trusted marketplace for meetings.
Our number one priority is to bring transparency, simplicity and objectivity to group bookings.
Groups360 was founded in 2014 by David Kloeppel and Kemp Gallineau, former senior executives from Gaylord Entertainment Company with decades of experience in the hospitality industry. As hoteliers themselves, they knew the meetings and events space firsthand, along with the convoluted and inefficient booking process that has plagued the industry for 40 years. They knew there had to be a better way, and they sensed the industry was ripe for transformation.
With a singular goal—to make group travel simple—Groups360 assembled a team of hoteliers, meeting planners, and data scientists to create GroupSync, our proprietary online marketplace. In the first five years, Groups360 has booked hundreds of millions in revenue for hotels, with an average meeting size of 400 and an event cost of $100,000. GroupSync has reduced the time it takes to book a space to an average of 19 days compared to the industry average of 77 days.
In August 2019, Groups360 secured a $50 million investment from four global hotel brands—Accor, Hilton, IHG, and Marriott—to accelerate the development of GroupSync. Groups360 will soon be the first distribution channel to offer real-time group availability for both rooms and meeting space.
A significant step toward that goal took place in May 2020 with the acquisition of MeetingsMaker, a cloud-based technology created by BookingTek. MeetingsMaker is the U.K.’s leading direct-booking software for meeting space and sleeping rooms in medium and large hotel brands. The MeetingsMaker online booking solution drastically reduces the time it takes a planner to book simple meetings from days to mere minutes, while freeing up hotel salespeople to focus on larger, more complex events.
Groups360 will offer MeetingsMaker as a white-label software package for hotel groups in the U.S. The direct-booking functionality will also be integrated into GroupSync to allow event planners to instantly book smaller, less complicated meetings and also send highly qualified RFPs for their more complex meetings—all through GroupSync.